Maybe it's because I'm a teacher that I notice- but I have seen this question on all my medical forms lately. I'd like to think they use it to find out better ways to communicate with patients, but somewhere in the realistic part of my mind I am thinking drug companies are curious as to what type of advertising works best.
I thought it was pretty funny too, especially since this is done at a major hospital. Glad my husband didn't have any pictures on his hands showing that they were able to retrieve the sperm from his left testicle, although that would have been super funny.