Thanks for your responses. I do think the gift card is the best idea, then they can get the items on their timetable and make use of in-store coupons. We live 75+ miles from any BRU store and 800 miles from the new parents, so our using in-store coupons won't work.
For anyone else reading this thread, both DIL and I did extensive research and we came to the conclusion that the Chicco Magic line is the "best" available at a reasonable price. Chicco's website has several videos demonstrating the features. The pnp has a changer that snaps into place with a very sturdy mechanism and the overall look of the Lullaby Magic Rattania is very decor-neutral.
Finally, after the decisions on the equipment I spent several days looking for organic made-in-USA sheets for bassinet, crib, etc. "Crib Critters" (which I've never seen mentioned before) is the brand we decided on - cotton grown in Texas, knit in the Carolinas, sewn in Florida. And reasonable in price.
Thanks again for the suggestions.