The hospital I delivered DS at was working towards it at the time. I didn't really have any options in terms of where I delivered so I couldn't seek it out, but it wouldn't have been on the top of my list if I had. BFing was absolutely important to me (we actually didn't really have the option of it not working out) but i knew my aunt, who is an IBCLC, would be visiting us in the hospital and frequently thereafter so I felt like I had all the support I needed.
Had I not had my aunt to fall back on, I would have placed a lot more importance on the designation.