The BRU near me is not great, but it is not terrible. There is not a great selection of stuff and I feel like what is online is not what is in the store, which is a total PIA to me. The BBB near me is about 45 minutes away, which is way too far to go, IMO. A friend of mine that lives closer to it says it is terrible and the BRU near it is better.
BBB seems to have a better selection based on my online perusing. I went with BRU because BBB is too far away to be an option. Honestly, where I am, Giggle and specialty stores are better bets. There are two Giggles within 15 minutes of me and about 15 specialty stores.
Most of my friends have registered at BRU and Giggle. Amazon is losing attractiveness because we are getting charged sales tax in CA now (which is going up starting 1/1/13) so unless something is marked down more than 30%, buying in store is the same price when shipping/handling and tax are figured in.
I would go to both and see which one has more of the stuff you want and a more helpful staff.